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Our Story

Our Seedly Story began with a struggling vegetable garden...

Hi, I'm Hannah! I started my own backyard garden in 2022 and just found that DIY vegetable gardening was complex and time consuming. Plus a lot of online resources were outdated and difficult to follow. We wasted multiple seasons, seed packets and precious time!

So I came up with a solution: Tailored, seasonal seed boxes with our My Seedly app to make gardening fun, seamless and easy. 

We made all the mistakes so you don't have to. 

What's important to us.

  • Simplicity

    Let's be honest - if you have to spend too much time thinking about what to plant, when to plant it, where to buy from, when to water and how to harvest, gardening gets put in the 'too hard' basket.

    We want to make this experience seamless, exciting and enjoyable.

  • Quality

    The chances are if you've attempted a veggie garden, you wouldn't know where your seeds were from.

    Our seeds are sourced from QLD Australia and are all organic, non-hybrid, open pollinated heritage seeds.

  • Sustainability

    Our biggest goal when Seedly began was to ensure the whole process was as environmentally friendly as possible.

    All our packaging is compostable or recyclable - even our resealable seed packets!

  • Easy to follow directions.

    We've designed our entire business, including our seed packets, with simplicity in mind.

    No useless information, no lengthy instructions: we want the gardening experience to be as seamless as possible.

  • Sustainability with every detail.

    Did you know, each pair of Seedly gloves is made from 1 recycled plastic bottle? How cool is that.

  • Accurate and up-to-date resources.

    We've done all the research so you don't have to, and organised it all into our neat little app.

Take pride in your home grown garden and feel confident about your consumption by eating healthy, organic produce direct from your backyard.